For the past 30 years, Reebok have been supoprting and sponsoring some of the most elite athletes on Earth with their gear and brand behind them. But now Reebok have concede that what they have failed to do over this time is motivate and get moving the average person on the street. With that, they’re focusing all their effort and resources in the future on one single sport: FITNESS.
The video explains it all. Mainly, it’s not just a new logo, it’s a whole new philosophy.
If you listen carrefully enough, you can almost hear your Crossfit class rejoicing. The question is, what happens when Crossfit isn’t cool anymore?
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