Browsing Tag

audi

Audi Swarm lighting concept. Enlightening NEW TECH

Audi (6)

Once again Audi are out attempting and succeeding in pushing the limits of lighting on and in of cars. Their new “Swarm lighting” concept has been revealed to the world, and it’s best described as an anime artists interpretation of what an Audi would look like if it appeared in the next Kill Bill film.

The Swarm lighting concept essentially turns the entire bum of the car in to one huge OLED display that is alive and fluid, almost constantly.

In the video below, some German guy with no idea about being in front of a camera explains that the new concept affords Audi new possibilities for design and safety in their new cars. Because of the dynamism of the display, the driver can give different information to the following car. For example, a new take on turning signals as well as letting the car behind know what the direction of the road coming up is.

This is a classic example of a technology we didn’t know we needed (or wanted) until we saw it.

Audi Crosslane Coupe Concept

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The most confused concept of the entire Paris Motor Show has been unveiled, and the name says it all. It’s a blend between the styling of a couple, convertible and crossover vehicle. But if concepts have taught us anything, it’s to take them seriously.

The Crosslane Coupe has a 1.5-litre, 133kw TFSI engine that is both petrol and electric, making this concept a plug-in hybrid.

The 17.4 KWH lithium-ion battery allows traveling of 85km on pure electric when cruising at an average of 130km/h.

Tope speed is181km/h and 0-100 is done in 8.6 seconds.

The future? Comment below.

The Audi Electric Life. Audi dreams of a no-emissions tomorrow

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This series of episodes exploring the concept Audi A3 E-Tron has just been unleashed, and while it sounds a bit geeky, it’s definitely worth a watch.

[tweetherder]While the A3 E-Tron is obviously based on the current A3, that’s about where the similarities stop.[/tweetherder]

Currently being tested by lucky Audi employees across the world, the [tweetherder]A3 E-tron features a fully electric powertrain running a 26kw lithium-ion battery giving off 199 lb-feet of torque. Range is about 145km and a top speed of 145km/h can be reached. [/tweetherder]Not tremendous, but concession needs to be made for the environment, or so they tell me!

Inside it’s apparently the same as the A3, new dashboard though.

Watch the video series below.

Audi win Le Mans 24 hour…in a hybrid

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That’s right tofu tyrants, the argument for hybrid technology just got a lot stronger thanks to Audi taking a full podium at the Le Mans 24 hour race in their Audi R18 e-tron quattro.

In front of 200 000 spectators, Audi proved themselves to be the quickest and most reliable vehicles in the race.

“With the e-tron quattro in combination with ultra-lightweight design, we put a completely new technology on the grid and immediately won with it – this cannot be taken for granted by any means, particularly here at Le Mans” said Rupert Stadler, Chairman of the Board of Management of AUDI AG.

The Audi R18 e-tron quattro is an all-wheel drive car in which the conventional drive system is intelligently combined with an electrically driven axle. Audi is already testing this technology in production vehicles in which the drive shaft is replaced by electric cables.

The future is electric. Good or bad? Comment below!

Audi A1 Sportback FIRST DRIVE

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It’s been quite a long time since I enjoyed driving a new car as much as I enjoyed driving the new Audi A1 Sportback.

Obviously the first thing you’re going to say is: “But that’s not an A1. It has 4 doors. It must be some sort of new-fangled custom A3 or something. Who let the Boksburger in? They carry knives y’know?!?”

You, however, would be wrong.

This is the new Audi A1 Sportback, which means it has two extra doors for some of your gangsta hoody mates to get in, and, actually, that’s about all it has.

No I’m serious. That’s it. There’s basically nothing else to set this model apart from the original two-door Audi A1.

Both models have the same length: 3.95m
The boot is the same size: 270 litres
Both models have all the same model ranges available in the 3-door: a 63kw 1.2-litre TFSi; a 77kw 1.6-litre TDi; a 90kw 1.4-litre TFSi and a 136kw 1.4-litre TFSi
Both models have all the amenities, gadgets and comforts you’ve become accustomed to on the inside of any Audi

One wonders why Audi even bothered?

Until you drive it.

Firstly, this car matures the hell out of the bratty, little A1 3-door. It gives you 2 extra doors with accompanying backseat to go with them, and these aren’t just “implied” seats either. Those who don’t call “shotgun” in time will get to enjoy 11mm more headroom and 6mm more elbow room in the back.

Secondly, and more philosophically, this car gives very young people with rich parents the opportunity to buy into a premium compact hatch at a price less than the one-up A3. Car manufacturers call that “planning for the future”.

Audi assure me this isn’t a car that’s going to put sales of the mighty A3 at risk either. They call the A1 Sportback a “conquer car” as it’s aimed at getting new customers into the Audi lifestyle, not at offering them a new, cheaper option to a more expensive car.

By adding two doors to the back, Audi have also without knowing it created one of the most comfortable and well balanced cars for in town driving and especially on autobahn country roads (cops don’t trap as far out as Lanseria, right?).

I got into the Sportback in fear that I’d feel the same way I did about the Mini Countryman when I drove that: underwhelmed and disappointed in a loss of performance.

2 Audi designers…one for each new door!

In the Sportback though, while you might lose out on performance, it’s replaced by the brilliance of travelling comfortably at whatever speed you want (without cruise control obvs) just by keeping your foot where it is. Smoother than slipping it past the goalie on Sunday morning.

If asked, I would have to suggest going for the 90kw. No! I haven’t lost my mind. It really is enough power for a person living in a city like Jo’burg. The 63kw will probably just frustrate you, and the 136kw will get you locked up for the weekend. And the judge really does only come in again on Monday.

63kW 1.2T FSI Attraction manual – R227 400
90kW 1.4T FSI Attraction manual – R242 500
90kW 1.4T FSI Attraction S tronic – R260 000
90kW 1.4T FSI Ambition manual – R260 500
90kW 1.4T FSI Ambition S tronic – R278 000
136kW 1.4T FSI S line S tronic – R319 500
77kW 1.6 TDI Ambition manual – R254 500

Audi S5 ROAD TEST

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Walter de Silva, de man (who got that?) who designed this car for Audi, once called this “the most beautiful car I have designed”. Hard to disagree with him, isn’t it? This things bloody gorgeous!

The sensible man's Audi

The Audi S5 is a car that comes with one big problem though: you have to keep repositioning your perspective when you drive it. What I mean is, you must always bear in mind that there’s an A5 badge below it, and an RS5 badge above it. This means that the S5 is neither normal, nor exceptional.

Driving the car, I had to constantly remind myself that I wasn’t in the seat of the RS5, one of the fastest and best performing Audi’s (and cars) I’ve ever driven. Thus the acceleration and performance isn’t blinding, but is rather “pretty impressive”.

This is also one of those cars that you’re never going to be uncertain of which mode you’re in. Audi Drive Select lets you choose from 3 driving modes and one individual mode from the 3-litre TFSI engine. Each mode does something dramatic to the steering, suspension and accelerator. More dramatic than in most other cars I mean, and for once it’s nice to feel the dramatic difference, rather than have it just suggested to you.


When in Dynamic for example, the steering tightens up to the point of trying to move your mother-in-law out of the way at Sunday lunch buffet. The weight probably wouldn’t be so noticeable if there was more speed to go with it, but remember, you’re buying the sensible man’s performance Audi 5.

Speaking of sensible, Audi have gone long on making the S5 as efficient as possible. Start/Stop included and 9.4L/100km. That’s nice and progressive.

Inside, it’s a very comfortable little Coupe. Two seats in the back which you probably won’t use much, but they’re there. Also worth mentioning is the quite generous boot room. You’ve got to fit your golf clubs somewhere.

At R600 000+ you’d expect some creature comforts, and you get them. Some extremely comfy leather seats, dual-climate control, a sunroof and a multifunction steering wheel. You can even get some carbon-fibre trim on the doors if you want. Don’t you judge me. There’s something about having an exclusively expensive material on just a few inches of a car that make the car better LOL

A few problems inside…

Inside though there are also a couple of irritations to note:

Music track changing cannot be accomplished via the steering wheel. For that you have to go down to the volume knob by your left thigh. Granted I am a bit young for the demographic Audi is after with the S5 Coupe, so music is still important to me. If you’re like me, you change tracks more often than you change gears.

Most iterations of performance cars come with a button that you push to unleash the fury! Not so in the S5. Getting to Dynamic or “Bonkers” mode means fiddling with the MMI system. Two button pushes and a knob turn to be precise.

Controlling the fan speed on the AC is also one step too many in the S5. Small niggles, but noticeable.

In short, this really is a decent car, and one that turns heads on the roads (not easily accomplished in 2012). But just be aware of the experience you’re buying with the new S5.

Engine: 3-litre V8
Output: 245kw and 440Nm
Drive: Quattro
0-100: 5.4 seconds
Top speed: 250km/h