Drive past any high-school in South Africa at 2PM on a week day, and the streets will be filled with teenagers pumping out their tunes on their cellphone speakers. They don’t even care that their music is clashing with their friend’s right next to them, its selective hearing and enjoyment at its best.

I never got why none of them bothered to make use of the free headphones you get in the box, until I realised that the music they were playing was their “peacock feathers”, it told the girls around them how cool they were.

Well Samsung has recognised this trend, and is offering up their Galaxy Music device for these young plumers.

This tiny, cheap and low-spec phone is the one carrying Kleek, Samsung’s new music streaming service to the African continent. And there are few other gadgets that make as much sense as this one in South Africa, if only for the example I gave above.

Since these youngsters want everyone around them to know what they’re listening to, Samsung has ensured that at least the sound quality will be decent thanks to dual front speakers, SRS and surround sound with SoundAlive 2 enhancements.

On top of that, the Galaxy Music runs Android 4.0 and has a 3MP camera for pictures and videos and what not. There’s even 4GB of onboard space to store tunes, which, it’s worth noting, are freely downloadable from the Kleek store once you join.

All this free music is the result of a collaboration between Universal music (who have lost the fight against piracy) and Samsung for the next two years. We really are nearing the days of no strings attached music, all free, all the time ladies and gents..

Don’t expect NASA development in the new Galaxy Music phone though. It’s an entry-level device and feels that way, with a chrome inlay around the outside and a screen as responsive as a coma patient. But for the intended audience, is there anything better? I don’t think so.

Get it: R129pm for 24 months
From: www.cellc.co.za