Durex is the #1 sexual well being brand worldwide, producing a wide range of products, including high quality condoms, intimate lubricants and personal massagers. Smartly enough, Durex has partnered up and started a campaign to create the first ever sex emoji. Yes we said it, sex emoji. Haha, we know that this is certainly going to be the most used emoji on Whatsapp that is for sure!

Seeing as though the youth of today have fallen into the generation of technology, it is now easier to use emoticons to express oneself than talking, especially about the birds and the bees!

More worrying is the rise in apathy towards engaging in safer sexual practices with over a third of people asked claiming not to care about safe sex. Research showed nearly half think that HIV will never affect them or their friends. In light of this, Durex has launched a worldwide campaign to call for an official safe sex emoji to be created by the company behind emojis (Unicode).

Such an emoji will enable young people to overcome embarrassment around the discussion of safe sex, encourage conversations and raise awareness of the importance of using condoms in protecting against sexually transmitted infections (STIs), including HIV and AIDS. Durex is calling for people to use and share the hashtag #CondomEmoji in support of safe sex.

Alexia Theocharis, Durex Brand Manager concluded, “The influence of social media in our lives is astounding and as Durex we understand the significance and impact it has, hence we have come up with this emoji campaign. With this campaign we want to continue the emphasis on the importance of practising safe sex especially amongst young people.”

In order to make this campaign a reality, and to get an official safe sex emoji. Share your support by using the #CondomEmoji

It’ll be fun 😉