Honda have gone on the tease of their new Type-R Civic with this completely innovative and interactive Youtube ad.

In an attempt to show off the dual-nature of hot hatches like the Civic Type-R, Honda have created two pretty identical adverts and shoved them into one Youtube video. You as the viewer decide (by pushing “R”) which advert you want to watch as the ad goes on: the safe, Eco-Drive Honda family hatch or the pepped up, hot-as-hell hot hatch Honda.

Watch the ad here.

Here’s a trailer to the ad, but you really need to hit the link above to get the full experience

Some pics from the ad.